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Tone - It Matters


In our increasingly digital world, it's easy to forget how vital tone is when we communicate personally and professionally. Whether it's a quick email to a colleague, a social media post, or a text to a friend, the way we convey our message is profound. Without the nuances of face-to-face interaction, maintaining a thoughtful and considerate tone becomes even more crucial. The right tone engenders trust, understanding, and empathy — values at the core of both business and public service.



The Melody of Language

Tone is the melody of language. It carries the underlying sentiment of your message, and just as different musical notes evoke different feelings, the variations in your tone can drastically alter the reception of your communication. We often associate tone with the spoken word, but it's just as crucial in writing. However, authentic tone often gets lost in our digital world of emails, blogs, texts, etc.


In public policy, where multiple voices blend to create legislation, the power of tone is amplified. A persuasive speech is not just about the strength of arguments but how you feel when listening to someone.  Nowhere is this more important than in crafting a clear, compelling public policy problem statement that breaks through the cacophony of voices in a debate.  Tone is the echo of our words — unforgettable and deeply felt. Whether it's in the boardroom, on a podium, or across a coffee table, the tone of our communication shapes our interactions.


We see this in action with successful public figures and organizations who craft their dialogue to inspire rather than incite, to encourage rather than alienate. It's a strategic choice that sets the stage for fruitful discussions and effective negotiation.


The Symphony of Collaboration

Two years into my business, I decided the time was right to review and update my website.  Like so many things in life–my business evolved and I wanted to make sure my website was reflective of my business today.  I reached out to experts Angela Vine and Jess Rhodes of JSR Strategies  to provide an unbiased review of the site.  They provided great insights and advice about content, images, and structure.  But they also noted the overall tone of my website evoked compassion.


I was pleasantly surprised by their description.  I did not consciously plan for my site to illustrate compassion and yet somehow it did.  After all, in life, in business, and in public service, the way you make others feel is the impression that lasts.


As Maya Angelou once said, 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Every day the core reason Full Moon Strategies exists is to make sure people feel heard and that their message is delivered to policymakers in just the right way–including a tone of compassion, empathy and understanding.

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